What is the definition of Values Research? 🙋 🔍
Values research is the scientific process of uncovering what we, as a society or individuals, hold dearest – be it happiness, freedom, or even the art of deep-sea fishing. It's like a deep dive into our psyche, but instead of a fish tank, we're swimming through the ocean of beliefs and morals. It's a bit like asking, "What does 'ustainable living' really mean to you?" except it's not just about saving the planet, but also about finding ways to avoid being stranded on a beach covered in avocado toast.
And here's an example sentence that might just unsettle your intellect: "Values research reveals that, for most of us, the pursuit of 'happiness' is the ultimate value, but only because we've been conditioned to think happiness is the answer to our problems, when in fact, it's just a fancy term for avoiding existential dread."